List a business in 11 steps
The flow takes about twenty minutes if your numbers are to hand. Drafts autosave, nothing is visible to buyers until you publish, and you can unpublish at any time.
Before you start
Have three years of revenue and EBITDA, your employee count, and a rough asking price. If you have run the AI valuation, the flow can pull those numbers in and you skip most of the typing.
Steps 1 to 4: the facts
Name, industry, location, year founded. The name stays private if you choose a confidential listing.
Confidential or named. Most sellers with staff choose confidential; the trade-off is spelled out in its own article.
Three years of revenue and EBITDA. Estimates are acceptable at this stage — you attach statements later.
Your price, plus seller financing, transition support, asset versus share sale, and openness to an earnout. Your multiple is shown against sector medians as you type.
Steps 5 to 7: the story
What it does, who buys, how it runs day to day. Plain language beats polish; buyers are scanning for durability, not adjectives.
Equipment, staff, contracts, brand, lease, inventory. Anything ticked appears as a checklist on the listing.
The moves you would make with more time or capital. These publish labelled as seller-stated, so buyers know they are unverified.
Steps 8 to 10: proof and access
The first is the cover. On a confidential listing they stay gated until you release them to a specific buyer.
P&L, balance sheet, lease, equipment schedule. Private until you release them per buyer from the deal room.
Anyone with an account, verified buyers only, or financially verified only. Each option shows how many buyers it reaches.
Step 11: preview and publish
The preview is the buyer’s view, not yours. Check that the confidential title still describes the business usefully, that the figures read correctly, and that the four commitments listed underneath — confidentiality, messaging rule, documents, seller-stated growth — are what you intended.
Unpublish from the listing manager any time. Conversations stay intact, and document access continues until you revoke it in the deal room.
After you publish
- Views and saves appear in your dashboard within hours.
- First inquiries usually arrive in the first week; each shows the buyer’s verification status.
- Update the listing rather than relisting — relisting resets the age buyers see.
- If inbound is thin after two weeks, the usual causes are price above range or a description that hides what the business does.
Confirm typical time to first inquiry and views in the first week, so this article can set expectations with real numbers.