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Straight answers about verifying, listing, valuing, and closing. If the answer is not here, a person will give you one.

Help for buyers

Finding, checking, and closing on a business
Getting verified

Four paths, and what counts as proof.

2 articlesOpen →
How the valuation works

Which inputs move the multiple, and what the range does and does not mean.

1 articleOpen →
Comparing listings

Why price is the wrong axis, and the four rows that decide it.

1 articleOpen →
Signing an NDA

What the six clauses bind you to, and what signing opens.

1 articleOpen →
What to ask for in diligence

The first call, the document order, and which red flags are fatal.

3 articlesOpen →
Making and countering offers

Structure, earnouts, and where sellers usually push back.

1 articleOpen →
Financing a purchase

The four routes, and what a contingency costs you in negotiation.

1 articleOpen →
Getting to close

Exclusivity, conditions, and the day itself in order.

1 articleOpen →

Common questions

No. You can browse every listing, save searches, and write to sellers without verifying, and partnership listings open in full, financials included. Applying to a partnership listing is different: that needs the operator badge. Otherwise verification is optional — it changes where your inquiry sorts, not what you can see. A seller can set a listing to read verified buyers first, or financially verified first, and every inquiry is still delivered.

Updated last week

Connect your bank, or send a bank statement dated within the last 90 days, a brokerage or investment statement, or a letter from your accountant. A lender letter or pre-approval produces no band: verified capital is money you have. The account holder name has to match the name on your account. A screenshot of a balance is not enough — send the full statement.

Updated 3 weeks ago

Connect your bank and financial verification is automatic — the badge issues as soon as your identity check passes. For a document, a person reads it and you are told when it is done. Financial verification is then valid for 12 months because proof of funds goes stale; renewing is one upload, because the result of your identity check stays on the account. Its images do not: Persona deletes them 90 days after the check starts.

No turnaround is promised

Sellers see how many times their listing was viewed, never by whom.

Updated 2 months ago

It is a benchmark, not an appraisal or an offer. We apply a sector multiple to reported EBITDA, then adjust for recurring revenue, growth, tenure, owner involvement, and customer concentration. Seller-reported figures are not verified at that stage, so treat the range as a starting point for diligence.

Updated last month

Nothing is charged today. Listing, valuations, and verification are free while we finalize pricing.

Updated this week

Step-by-step guides

Get financially verifiedGuide

From picking the path to the badge appearing on your profile.

6 steps4 min read
Run your first diligence requestGuide

How to ask for documents without burning goodwill, and what to read first.

8 steps7 min read
How the valuation worksExplainer

The five factors that change the multiple most, with worked examples.

6 sections9 min read
What you are agreeing to when you sign an NDAGuide

The six clauses in plain English, and how your signature is recorded.

6 sections5 min read
From accepted offer to closing dayGuide

Exclusivity, the conditions list, and the condition that sinks deals.

6 sections7 min read
The first call with a sellerGuide

The one question that matters, and the seven to ask in order.

6 sections5 min read
Red flags in the numbersExplainer

Which are fatal, which are a price conversation, and which are nothing.

6 sections6 min read
Financing a purchaseExplainer

Cash, bank, SBA and seller notes, and what each costs you against a rival offer.

6 sections7 min read
Checklists
Buyer diligence checklist
PDF · 12 items
Comparison worksheet
PDF · 20 rows
Conditions to close
PDF · 14 items
Deal glossaryAll 31 terms
EBITDA

Earnings before interest, tax, depreciation, and amortization. The profit figure most multiples are applied to.

Add-back

A cost in the accounts a new owner would not carry — an owner’s vehicle, a family salary, one-off legal fees. Added back to show what the business really earns. Each one needs a document behind it.

Adjusted earnings

Reported profit plus agreed add-backs. Always shown alongside the reported figure, never instead of it.

Multiple

Price divided by earnings. Lower is cheaper, but a cheap multiple almost always has a reason sitting in another number.

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Deal glossary

31 terms

The vocabulary buyers, sellers and brokers use on a deal, in plain terms. Where a term is commonly used loosely, the definition says so.

Earnings
Add-back

A cost in the accounts a new owner would not carry — an owner’s vehicle, a family salary, one-off legal fees. Added back to show what the business really earns. Each one needs a document behind it.

Adjusted earnings

Reported profit plus agreed add-backs. Always shown alongside the reported figure, never instead of it.

Customer concentration

The share of revenue held by the largest customer. Above 25% you are buying a relationship; above 40% price the risk explicitly.

EBITDA

Earnings before interest, tax, depreciation, and amortization. The profit figure most multiples are applied to.

Multiple

Price divided by earnings. Lower is cheaper, but a cheap multiple almost always has a reason sitting in another number.

Recurring revenue

Revenue under contract that renews without being re-sold. Repeat custom is not the same thing, and buyers price the difference.

SDE

Seller discretionary earnings. EBITDA plus the owner’s salary and personal expenses run through the business. Common on smaller deals — never compare an SDE multiple against an EBITDA multiple without saying so.

Price
Asking price

What the seller has listed at. It filters who makes contact and caps every conversation that follows. Not a valuation.

Comparable

A business of similar size and sector that has actually closed. Asking prices are not comparables; closed prices are.

Confidence score

How much the valuation range can be relied on, based on how complete and how verifiable the inputs were.

Valuation range

A benchmark from a sector multiple applied to reported earnings, then adjusted. Not an appraisal, not an offer, and only as good as the figures entered.

Terms
Cash at close

What the seller banks on the day, before any deferred element. The number that matters when comparing offers.

Earnout

Part of the price paid later, contingent on performance after close. Measured on revenue is usually acceptable; measured on profit hands the buyer control of your payment.

Escrow

A third-party agent holding funds until completion conditions are met. Revanu never holds your money.

Financing contingency

A clause letting the buyer walk if funding falls through. Sellers read it as a chance the deal dies after weeks off the market.

Seller note

The seller lends the buyer part of the price. The strongest available signal that the seller believes the numbers.

Transition

The seller’s committed time after close, defined in hours a week for a set number of weeks. Never agree to be simply available.

True-up

The adjustment after close when actual working capital is compared against the peg. Settles small diligence findings without moving the price.

Working capital peg

The agreed level of working capital left in the business at close, with the calculation stated. Without the calculation in the terms there is nothing to recompute.

Process
Completion

The day documents sign in sequence and escrow releases funds. Also called closing.

Conditions to close

Everything that must be settled before completion — landlord consent, license transfers, supplier assignments, staff transfer. Most failed deals fail here.

Diligence

The buyer’s examination of the business after an offer is accepted. A sequence of requests, each one confirming the story or exposing the gap.

Exclusivity

The period after an LOI when the seller stops taking offers. Typically 45 days. If it lapses without extension, the listing reopens.

LOI

Letter of intent. Non-binding on price, binding on process: it starts exclusivity, sets the diligence window, and usually places a deposit.

NDA

Non-disclosure agreement. On Revanu the financials are open, so the NDA covers what identifies the business — customers, suppliers, staff, contracts, and the fact of the sale.

Proof of funds

A full statement, dated within 90 days, in the name on your account. A screenshot of a balance is not proof of funds, and neither is a lender letter.

Structure
Asset sale

The buyer purchases the assets and goodwill rather than the company itself. The common structure on smaller deals.

Co-broke

Two brokerages on one listing, with one holding publish and pricing control.

Novation

Transferring a contract or lease to the new owner with the other party’s consent. Assignment without consent is how deals break at the last moment.

Resale

An existing franchise unit sold with trading history, as opposed to a new territory sold by the brand.

Share sale

The buyer purchases the company, inheriting its liabilities and history along with its contracts.