Skip to content

How can we help?

Straight answers about verifying, listing, valuing, and closing. If the answer is not here, a person will give you one.

Help for sellers

Pricing, listing, and getting to close
Listing a business

11 steps, autosave, and nothing visible until you publish.

1 articleOpen →
Listing confidentially

What buyers see, what stays hidden, and when details release.

1 articleOpen →
Pricing your business

Where the range comes from, and what pricing high actually costs.

1 articleOpen →
Using the deal room

Access tiers, per-buyer release, and the activity log.

1 articleOpen →
What buyers will ask for

The 12 documents, and add-backs that survive diligence.

2 articlesOpen →
Making and countering offers

Earnouts, and choosing between buyers term by term.

2 articlesOpen →
Getting to close

Planning the transition, and what not to promise.

1 articleOpen →

Common questions

Not from a confidential listing. Buyers see the sector, region, and financials — never your business name or address until you release them to a specific buyer. Most sellers with employees start confidential and switch later.

Updated last week

Yes. Set it per listing: anyone with an account, verified buyers first, or financially verified first. Each option states its reach in words, and every inquiry is still delivered: the setting sorts your inbox and never blocks a buyer.

Updated 2 weeks ago

Nothing today. Listing, the valuation, and verification are free while we finalize pricing.

Updated this week

No, but the listing performs better with them. You can publish with the valuation and add documents to the deal room afterwards. Buyers ask for the P&L first almost every time.

Updated last month

Any time, from the listing manager. Conversations stay intact, and buyers who already have document access keep it until you revoke it in the deal room.

Updated 3 weeks ago

Long enough that you should not plan around a date. Three things move it more than anything else: three years of clean financials ready before you list, an asking price inside the valuation range, and a business that runs without you. Missing any one of those adds weeks. We will publish median timings here once we have enough closed deals to report them honestly.

Step-by-step guides

List a business in 11 stepsGuide

Basics through preview, with the confidentiality decision explained.

11 steps8 min read
Set up your deal roomGuide

Folder structure, access tiers, and releasing documents per buyer.

7 steps6 min read
What buyers will ask forExplainer

The 12 documents requested most, and how to prepare them early.

12 items10 min read
How earnouts pay out, and when to refuse oneExplainer

Revenue against profit, the four terms to pin down, and what a shorter earnout is worth.

6 sections6 min read
Pricing your businessGuide

What buyers actually compare, and why silence costs more than a low offer.

6 sections7 min read
Choosing between buyersGuide

Reading two offers side by side on the same five terms, and what each row means.

6 sections6 min read
Add-backs, done so they survive diligenceGuide

What survives, what does not, and why one bad line taints the schedule.

6 sections6 min read
Planning the transitionGuide

Define it in hours, the three phases, and what not to promise.

6 sections6 min read
Checklists
Pre-listing document pack
PDF · 14 items
Confidentiality checklist
PDF · 8 items
Earnout terms worksheet
PDF · 7 fields
Deal glossaryAll 31 terms
EBITDA

Earnings before interest, tax, depreciation, and amortization. The profit figure most multiples are applied to.

Add-back

A cost in the accounts a new owner would not carry — an owner’s vehicle, a family salary, one-off legal fees. Added back to show what the business really earns. Each one needs a document behind it.

Adjusted earnings

Reported profit plus agreed add-backs. Always shown alongside the reported figure, never instead of it.

Multiple

Price divided by earnings. Lower is cheaper, but a cheap multiple almost always has a reason sitting in another number.

Still stuck?

Tell us what you were doing and what happened.

Contact support

Deal glossary

31 terms

The vocabulary buyers, sellers and brokers use on a deal, in plain terms. Where a term is commonly used loosely, the definition says so.

Earnings
Add-back

A cost in the accounts a new owner would not carry — an owner’s vehicle, a family salary, one-off legal fees. Added back to show what the business really earns. Each one needs a document behind it.

Adjusted earnings

Reported profit plus agreed add-backs. Always shown alongside the reported figure, never instead of it.

Customer concentration

The share of revenue held by the largest customer. Above 25% you are buying a relationship; above 40% price the risk explicitly.

EBITDA

Earnings before interest, tax, depreciation, and amortization. The profit figure most multiples are applied to.

Multiple

Price divided by earnings. Lower is cheaper, but a cheap multiple almost always has a reason sitting in another number.

Recurring revenue

Revenue under contract that renews without being re-sold. Repeat custom is not the same thing, and buyers price the difference.

SDE

Seller discretionary earnings. EBITDA plus the owner’s salary and personal expenses run through the business. Common on smaller deals — never compare an SDE multiple against an EBITDA multiple without saying so.

Price
Asking price

What the seller has listed at. It filters who makes contact and caps every conversation that follows. Not a valuation.

Comparable

A business of similar size and sector that has actually closed. Asking prices are not comparables; closed prices are.

Confidence score

How much the valuation range can be relied on, based on how complete and how verifiable the inputs were.

Valuation range

A benchmark from a sector multiple applied to reported earnings, then adjusted. Not an appraisal, not an offer, and only as good as the figures entered.

Terms
Cash at close

What the seller banks on the day, before any deferred element. The number that matters when comparing offers.

Earnout

Part of the price paid later, contingent on performance after close. Measured on revenue is usually acceptable; measured on profit hands the buyer control of your payment.

Escrow

A third-party agent holding funds until completion conditions are met. Revanu never holds your money.

Financing contingency

A clause letting the buyer walk if funding falls through. Sellers read it as a chance the deal dies after weeks off the market.

Seller note

The seller lends the buyer part of the price. The strongest available signal that the seller believes the numbers.

Transition

The seller’s committed time after close, defined in hours a week for a set number of weeks. Never agree to be simply available.

True-up

The adjustment after close when actual working capital is compared against the peg. Settles small diligence findings without moving the price.

Working capital peg

The agreed level of working capital left in the business at close, with the calculation stated. Without the calculation in the terms there is nothing to recompute.

Process
Completion

The day documents sign in sequence and escrow releases funds. Also called closing.

Conditions to close

Everything that must be settled before completion — landlord consent, license transfers, supplier assignments, staff transfer. Most failed deals fail here.

Diligence

The buyer’s examination of the business after an offer is accepted. A sequence of requests, each one confirming the story or exposing the gap.

Exclusivity

The period after an LOI when the seller stops taking offers. Typically 45 days. If it lapses without extension, the listing reopens.

LOI

Letter of intent. Non-binding on price, binding on process: it starts exclusivity, sets the diligence window, and usually places a deposit.

NDA

Non-disclosure agreement. On Revanu the financials are open, so the NDA covers what identifies the business — customers, suppliers, staff, contracts, and the fact of the sale.

Proof of funds

A full statement, dated within 90 days, in the name on your account. A screenshot of a balance is not proof of funds, and neither is a lender letter.

Structure
Asset sale

The buyer purchases the assets and goodwill rather than the company itself. The common structure on smaller deals.

Co-broke

Two brokerages on one listing, with one holding publish and pricing control.

Novation

Transferring a contract or lease to the new owner with the other party’s consent. Assignment without consent is how deals break at the last moment.

Resale

An existing franchise unit sold with trading history, as opposed to a new territory sold by the brand.

Share sale

The buyer purchases the company, inheriting its liabilities and history along with its contracts.