Explainer6 min readUpdated 2 weeks ago

Listing franchise territories and resales

Franchise inventory behaves differently from a standard listing. A brand page sells entry into a system; a resale sells an existing unit with trading history. Both live on Revanu, and buyers filter them separately.

Brands versus resales

Brand pageEntry into a franchise system. Shows investment range, fees, requirements, unit economics, and which territories are open.

Resale listingAn existing unit or units with revenue and EBITDA. Behaves like any other business listing, with the franchisor’s approval as an extra step.

What a brand page needs

Total investment range and the franchise fee.
Liquid capital and net worth requirements.
Average unit revenue, and royalty percentage.
Units open, units available, and years franchising.
Territory list with availability and population.
The current FDD, available on request.

How territory availability works

Each territory is open, reserved, or taken. Reserved means an existing franchisee holds development rights; buyers see that rather than an empty space, because "no territory here" and "someone else has the option" are different answers.

Qualifying buyers on capital

Buyers enter their liquid capital and net worth in the filters. Brands they clear are marked as qualifying, and the requirement figures show green. That saves both sides the conversation where a buyer discovers on call three that they are $200,000 short.

Financial verification does double duty here

A franchisor deciding who to send an FDD to treats a verified buyer very differently from an unverified inquiry.

Resale listings

List these like any business: three years of numbers, what is included, and the asking price. Add the franchisor approval requirement in the terms, because a buyer needs to know approval is a condition before they spend on diligence.